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Michael Maslansky

Author of the Book, The Language of Trust: Selling Ideas in a World of Skeptics, Maslansky is an Expert on the Science of Persuasion

Michael Maslansky

Travels From:

New York, Canada


Author, The Language of Trust: Selling Ideas in a World of Skeptics. We live in a post-trust era, where the public is more skeptical than ever of institutions, their motives and their messages.  In this environment, the rules for communicators have changed.

Maslansky uses experience from more than a decade of research into the art and science of persuasion to counsel Fortune 500 corporations, industry associations, and non-profits on how to communicate credibly in this challenging environment. Clients turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences – but how they say it.

Clients that have sought Michael’s counsel include AT&T, Bank of America, Johnson & Johnson, MetLife, and Toyota. He has also worked with a wide range of industry associations including the Financial Services Roundtable, PhRMA, the Personal Care Products Council, the Direct Marketing Association, and the New Orleans tourism industry.

Maslansky’s book, The Language of Trust: Selling Ideas in a World of Skeptics  reviews the communication challenges that companies and industries face today and offers proven tools for building trust and credibility with consumers, regulators and the general public.

Keynote topics:

Using The Language of Trust in a World of Skeptics


How can you communicate effectively in an environment where consumers have more control, technology has more impact and the media is everywhere, all the time?  How do you manage your reputation?  Create internal alignment?  Sell products in a crowded space?  Address critics, regulators and the media?


From the CEO to the communications department to the customer service representative, it is more important than ever to find the right language and to learn the new lessons of communicating in a Post-Trust Era.


Michael Maslansky has done more than a decade’s worth of research into what it takes to communicate with a skeptical public.  His insightful analysis helps you to understand why many communicators fail.  And his usable principles for credible communication will help you make every communication more effective.


He’ll share insights into new words and new techniques for your organization, whether in times of crisis, in advertising and public relations campaigns, or with investors.


Unlike the prognosticators, the pundits, and the talking heads, Maslansky doesn’t just preach, he practices. He’s advised dozens of Fortune 500 CEOs, association and foundation executives and scores of others on the new rules of communications. In an entertaining, highly relevant and engaging interactive presentation, Maslansky explains with real-world examples why you need to:


  • Forget fact sheets and statistics
  • Tell, don’t sell
  • Focus on your audience’s right brain
  • Keep your friends close and your critics closer


And most importantly, he’ll show you why finding the right language is more important than ever.


The Language of Leadership


Why do some leaders fail even when they have the right strategy?  Why do others face a barrage of criticism when they are taking the right actions?  Why do some organizations respond to the need for change while others do not?


For many companies, leadership and effective communications are increasingly intertwined.   It is not enough to have a good story to tell…leaders must also be able to tell a good story.


Based on more than a decade’s worth of research, Michael Maslansky helps organizations understand why communication is a more important part of effective leadership than ever before.  And he helps you learn and use the tools of effective communicators.  Rather than being limited to a few charismatic leaders, Michael explains why effective and credible communication can be learned and mastered by understanding key communication principles.
In this keynote, Michael presents examples of leaders who have succeeded and failed based on their ability to effectively communicate.  He provides audiences with
“the Four Rs of Leadership” – tested communication principles that help leaders navigate in times of crisis, change, opportunity and growth.   And most importantly, he leaves audiences with actionable tools and techniques that they can put to use immediately to improve the way they communicate – and lead – in challenging times.


Michael is a frequent commentator on Fox News, CNN, MSNBC and Current TV. He has conducted hundreds of research projects in over 20 countries using his firm’s trademarked polling and focus group methodology, lauded by The New York TimesThe Washington PostThe New Yorker“60 Minutes,” “Nightline” and PBS’s “Frontline,” among others.

Prior to maslansky, Michael founded, a leading market intelligence company where he served as president and board director.  Michael is a member of the Arthur W. Page Society and also serves on a number of advisory boards. Previously, he was a mergers & acquisitions attorney with Wachtell, Lipton, Rosen & Katz. He lives in New York City with his wife and two children.

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Phone: (602) 346-8011


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Contact Information

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Phoenix, AZ 85013
Phone: (602) 346-8011
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